STORE ENVY: Versace, China Central Place, Beijing

Beijing-Versace-Jewellery-boutique_exterior.jpg

Italian brand creates light and luxe jewellery and watch emporium.

This Versace boutique in Beijing’s most exclusive shopping centre China Central Place is a joint venture between the Italian luxury brand and its Swiss watch and jewellery distributor Vertime.

The 80sqm store is the brand’s third dedicated watch and jewellery store and is an invigorating mix of white lacquer and black leather.

Clever use of light boxes gives the shop a fresh modern feel while opulent furnishings maintain its position as a luxury brand. Product is shown within a system of display niches set within the store’s walls.

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