Store fined for NAG falsification

NAG_michaelhoare.jpg

Jewellers displayed NAG Grant of Arms without authorisation

A Buckinghamshire jewellers has been fined for using the National Association of Goldsmith’s logo without ‘necessary authorisation’.

Bradley’s Fine Jewellery, Beaconsfield, came to the attention of council trading standards officers after complaints from disgruntled customers, who noticed the falsified use of the NAG emblem.

Company director Peter Bradley appeared before High Wycombe Magistrates’ Court on January 10, charged unfair commercial practice under the Consumer Protection from Unfair Trading Regulations 2008. After pleading guilty to the charges, Bradley and the company were fined £450 each, with a further £515 costs.

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The jeweller had used the NAG logo having never paid membership, nor having the association’s standard checks carried out. The court ruled that Bradley had "unfairly taking advantage of that claim" to mislead customers.

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