Storm targets new customer with House of Fraser

Brand’s jewellery collection to be stocked at six stores.

Storm has signed a deal to supply six House of Fraser stores with its women’s jewellery collection in a move that it believes will open up new avenues for the brand.

The jewellery will go on sale at Lakeside, Bluewater, Croydon, Birmingham, Belfast and Edinburgh this month.

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Storm has described the deal with House of Fraser as a "new direction" for the brand, and said it expects to gain exposure to a new type of customer.

The brand has described its current jewellery collections as "a variety of fashion forward designs ranging from chunky necklaces to delicate charms and floating Swarovski crystals".



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