Storm targets new customer with House of Fraser

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Brand’s jewellery collection to be stocked at six stores.

Storm has signed a deal to supply six House of Fraser stores with its women’s jewellery collection in a move that it believes will open up new avenues for the brand.

The jewellery will go on sale at Lakeside, Bluewater, Croydon, Birmingham, Belfast and Edinburgh this month.

Storm has described the deal with House of Fraser as a "new direction" for the brand, and said it expects to gain exposure to a new type of customer.

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The brand has described its current jewellery collections as "a variety of fashion forward designs ranging from chunky necklaces to delicate charms and floating Swarovski crystals".

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