Storywheels launches complete jewellery set at IJL

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Brand launches its first earrings, rings and pendants at trade show.

Storywheels will be launching its first earring, ring and pendant collections at International Jewellery London (IJL) this year.

This will make the trade show the first event at which Storywheels exhibits a complete set of jewellery.

The earring collection will be composed of drop studs and hoops. With the hoop earrings, customers will be able to add on wheels, as with the Storywheels’ bracelets and necklaces.

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The rings and pendants will be fixed, but they will be designed to match the colours and stones prevalent in the wheels of the rest of the set.

DMJ managing director Darren McCormick said: "The Storywheels bracelet has proved so popular we will be introducing an earring collection this autumn. It is a truly unique composable jewellery brand and there is a ‘wheel’ for virtually every occasion in a woman’s life.

“The earring collection, which will be launched at the International Jewellery London exhibition in September, completes the set – we now have bracelets, necklaces, earrings, rings and pendants in the Storywheels brand."

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