Bead brand to continued the success of its regional TV ads.
DMJ, distributor of Storywheels charm bead jewellery in the UK, has announced the launch of a new advertising campaign to be shown on Sky TV following successful advertising drives in the north east of England.
Following on from a past advertising campaign in the Tyne-Tees and Granada regions in 2010, Storywheels has now announced that the campaign will expand to a national level in a move it has described as “exciting”.
The new partnership with Sky TV will cover a vast range of channels, enabling a larger audience to discover the charm bead brand. The advertisement will run over the time period of two months, with an expected start date of May 1.
The channels on which the campaign will run include Sky 1, 2 and 3, Sky Atlantic, Sky Living, MTV Shows, Comedy Central, E! and Style Network.
DMJ distributes a range of jewellery brands in the UK including Julie Sandlau and Jewels & More, plus fashion watch brands Wize & Ope and Timebeads.