Online designer jewellery marketplace JewelStreet recorded a 252% increase in monthly traffic for April 2017.
Over the month of April, order numbers experienced a 26% rise, while total revenue increased by 86%. The company credits this boost in business to strategic digital marketing.
As a direct result of increased keyword targeting in affluent areas of the Far East, traffic from these regions has gone up substantially. The highest increase was seen in Singapore, where traffic increased by 1120%. There has also been a significant rise of 373% from Honk Kong.
With the interest in JewelStreet increasing in these areas, the company will continue to invest in digital marketing efforts to drive further traffic and introduce new audiences to its growing designer community.
In addition, JewelStreet also welcomed 60 international brands to the site in April, taking the total designer base up to 600.
Josephine Painter, brand and merchandising director for JewelStreet, says: “This is a really exciting time for JewelStreet and our designers. As traffic rises and our customer base grows, we’re seeing the appetite increase for independently designed jewellery that offers something different to mass produced items.”