Tess Daly has been unveiled as the new face of Pandora.
The TV presenter, best known for fronting Strictly Come Dancing, will be the official brand ambassador for six months starting in July.
Her primary role is promoting the SS15, High Summer, Pandora Rose and AW15 collections with the TV presenter participating in two photo shoots and behind the scenes videos.
All campaign imagery will be used in-store as well as for PR and social media purposes, in addition to being hosted on pandora.net.
“It’s really exciting to be working with a brand which is loved by so many women across the world. Pandora has created a product which celebrates women and their individuality no matter what their style, age or background,” said Daly.
Peter Andersen, president of Pandora, Western Europe, added: “We are delighted to be working alongside Tess Daly this year. Pandora is all about celebrating your individuality and wearing jewellery to suit your personal taste, and Tess reflects both of these values perfectly.”