Strong Xmas caps year of growth at Monica Vinader

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Growth plans in place as sales up 38% in final 22 weeks of 2012.

Jewellery brand Monica Vinader enjoyed a strong festive trading period, exceeding its own forecasts.

The brand did not give exact figures for the festive trading period but said that it had “exceeded trade forecasts and showed impressive year-on-year sales”.

In the 22 weeks to the end of December sales at the jewellery brand were up 38%. The brand had opened no new stores in this period and so the growth was driven by existing outlets in Harrods and Selfridges, its store on London’s South Molton Street and through its transactional website.

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Monica Vinader said that its higher priced diamond collection had proved popular during this time, which it said reflects “a strong consumer appetite for luxury goods in spite of a stagnant economy”. Its now iconic Fiji bracelet, which has retail prices starting at £95, also performed well in the period.

Looking to the year ahead Monica Vinader said that it intends to expand its retail presence in the UK and abroad and will continue to grow its e-commerce operations.

 

 

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