Jewellery manufacturer Stubbs & Co has unveiled a series of new ring boxes and the latest edition to its ConfigureRing app.
The new ring boxes have been produced in response to the company’s customer feedback last year.
Stubbs & Co sales manager, Philip Glass, explains: “Following on from feedback we received at the end of the 2015 bridal season we identified a growing trend for sample boxes as a wedding sales aid within the jewellery market.”
As a result Stubb s& Co is launching two new silver sample boxes ready for the 2016 season. As well as a stand-alone sales aid these boxes will form an integral part of a broad new wedding ring strategy from Stubbs & Co.
The box details are as follows:
This features all the profiles and widths that are available in the Stubbs&Co. range. The thirty nine silver rings are presented with alternating yellow and white finishes.
This box utilises forty silver rings but in this case they are used to illustrate ‘his and her’ versions of the sixteen core patterns available in the range (three of which are new for 2016), the four additional finishes available and the four brand new bi-colour rings that have been introduced for 2016.
Joanna Shem-Tov, CAD co-ordinator, comments: “The new box programme was a catalyst for expanding our range of rings. We’ve added three new patterns and upgraded our finishing options from two to five. However my favourite new lines are the four bi-colour styles we’ve introduced for the first time.”
Glass continues: “In a busy sample ring market it would have been easy to have seen our offer crowded out by noise. However, unlike other offers these new boxes have been designed to work in conjunction with our latest addition to the ConfigureRing app family – ConfigureRing for Weds.”
This is the latest edition of ConfigureRing, the tablet based bridal app. The ConfigureRing family of apps can be used in store by consumers, under the guidance of their jeweller, to modify a ring that they have seen to suit their tastes and budget.
These creations are priced at the jeweller’s margins as each change is made. This allows for a seamless sales process where the retailer can concentrate on satisfying their customer’s needs rather than having to check the viability and costings of a particular design with the manufacturers.
ConfigureRing apps are simple and intuitive to use. No programming or CAD skills are needed and any member of a retailer’s team can master the programme in less an hour.
The new ConfigureRing for Weds app has been specifically designed to help close wedding ring sales with a focus on plain bands and the various bespoke and upsell options that are available. The content and layout of the new sample boxes add to the holistic approach.
The package being marketed to Stubbs & Co customers will allow retailers to personalise both the name and logo featured on the screen as well as the pricing of the products shown by the app.
Stubbs & Co has also created a new set of qualifying purchases to enable retailers to access the app. It will be available, on a subscription basis at £250 per annum, to retailers who invest in one or more of our new sample boxes or if they prefer precious rings to the same value.
As an introductory offer any retailer taking on the programme will benefit from a subscription free period up until May 1 2016. In addition, participants choosing to buy both sample boxes will enjoy the first year’s access to the app for free.
Eran Shem-Tov, Stubbs&Co’s managing director, says: “To thrive in the current consumer market retail jewellers need to find ways to engage their customers in the sale and ConfigureRing is a proven tool in this market. The advent of ConfigureRing for Weds, coupled with the introduction of new patterns, bi-colour rings and extra finishes will enable more of our customers to profit from greater product choice and up selling opportunities. By combining a subscription with one or both of our new boxes, retailers will be able to tap into a vast library of designs at a very accessible cost.”