Stubbs responds to retail feedback with new lines

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Princess cut rings given lighter profiles and carat weights increase.

Stubbs & Co. has unveiled its new engagement, wedding and eternity ring collections at BaselWorld, with pieces that have responded to UK customer requests for lighter profiles, larger diamonds and rose gold.

The Hatton Garden company showcased the latest additions to its London collection of rings, created for use with its ConfigureRing app, including minimally-styled yellow and white gold rub-over engagement rings in the Cadogan range and rings set with larger 2mm stones in the shoulders of the Downing collection.

According to Stubbs & Co. designer Shona Marsh, trends in the UK show that customers are seeking more sparkle from their rings and rose gold is increasingly part of retailer’s requests. The company also reported an increase in central stone weights with customers now seeking .50ct, .70ct and 1ct stones on shanks of 3mm.

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Stubbs & Co. has also refined its collection of princess cut engagement rings, responding to retailer feedback for lighter profiles for princess cut rings and wedding bands of a flatter, flush fit in the Montpelier range. Marsh added that Stubbs’ 2013 Addison collection of sweeping solitaire rings and micro claw-set eternity bands had also proved popular in the UK, despite originally being designed with the European market in mind.
 

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