Student wins F. Hinds High Street by Design

Vaishali-Shah-f-hinds.jpg

Silver design to make debut on catwalk at IJL next month.

F. Hinds and IJL have named the winner of this year’s High Street by Design competition as Middlesex student Vaishali Shah.

Shah, from Wembley, is currently studying CAD design at the National Institute of Jewellery Design in India, something she hopes help her to use technology "to try out my design ideas more rapidly”.

The winning jewellery design is a pendant in silver and cubic zirconia. The Lepos de Princess Pendant was inspired by Shah’s time spent praying. She said: "People forget everything when praying; I involve myself deeply in my design and don’t stop until an idea becomes the creation. The design’s elements fall from the central circle making it look its best when worn against the skin. The piece’s subtlety and lightness makes it suitable to wear on any occasion”.

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F. Hinds and Bob Morrish of R E Morrish worked alongside Vaishali on both the creation of the winning piece and to give her a better an insight into all the steps that metamorphose a jewellery design from the sketch pad into the shop window of the retailer’s 110 shops and online shopping store.

The High Street by Design judging panel included F. Hinds director and buyer Andrew Hinds, F. Hinds gold buyer Karen Rühr, jewellery designer Sarah Jordan, R E Morrish’s Bob Morrish and IJL marketing manager Lucy Hotson.

Shah’s design will appear on the catwalk at IJL at Earls Court in September with a champagne reception to celebrate the win at the Design Gallery Bar from 3pm to 4pm. She will be at the show to talk about her design alongside the members of the judging panel.

Hinds said: “Working with up-and-coming jewellery designers has been an interesting journey for all of us. We have every expectation that the Lepos de Princess Pendant will appeal to our customers and then we will be able to extend the design into a collection.

"We are also excited to see if we can uncover a designer of the future – perhaps there is a 12 year old with the potential to be a future Sarah Jordan out there somewhere."

Next year’s High Street by Design competition is set to expand with more categories to encourage entrants from across the jewellery industry and beyond. The competition will open on September 1 calling for entries to the categories Current Designers, Student Designers or Jewellery Lovers, with three age group entry points for the latter three of up to 12 years, 12 to 18 years and over 18.
 

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