Successful launch for Watchfinder’s WF&Co re-brand

Guests at the WF&Co press and guest launch day.

Pre-owned watch retailer pleased with response to services.

Watchfinder, the online retailer for luxury pre-owned watches, has hosted a successful launch day for its range of new services under the WF&Co umbrella.

The company welcomed journalists, customers, retailers and watch manufacturers to the event, where it formally introduced its services to the market and outlined plans for the future, including its members’ club which is said to have been well received.

WF&Co’s technicians were on hand to give visitors’ watches a health check, while fifty of its finest pre-owned watche, sold through its website, was also on display.

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WF&Co’s markering manager Rebecca Mould co-ordinated the event and said the new elements were well received. “Feedback on the new site and the magazine were fantastic. There was lots of interest in our members club which is due to hit the site in a couple of weeks and paves the way for our groundbreaking watch rental service”.

Watch journalist Alex Doak was impressed by the company’s ideas and presentation. He said: “WF&Co set out their stall with aplomb – the sheer quality and variety of watches on display, as well as the enthusiasm and deep knowledge of the staff was truly impressive. The start of great things, I imagine.”

Watchfinder announced that it was re-branding under the WF&Co umbrella earlier this month. Services offered under the WF&Co name include the launch of a new online watch magazine called The Watch Magazine, a members’ club that will allow members to rent watches, a calendar of customer events, plus the opening of a Mayfair office and a bricks-and-mortar retail store selling pre-owned watches in a location yet to be confirmed.
 

 

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