SVP to push adjustable rings in mid-market

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Gemstone brand wins UK-wide stockists following autumn launch.

SVP Jewellery, a brand offering adjustable gem-set rings, is making a play for the mid-market having won seven stockists since its launch in October 2013.

The company was founded by designer Sarah Parham and offers silver and gold vermeil rings set with semi-precious stones, with adjustable shanks that Parham believes will aid sell-through for retailers.

She said: "I really wanted to see adjustable rings brought to the mid-range market that looked beautiful and stylish not just on the front, but also on the back. These are rings specifically designed to fit every finger – SVP brings new flexibility to mid market jewellery.

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"Trade buyers love SVP because their [shops] are no longer left with odd sizes. Dead stock is less prohibitive to the buying cycle. Rings are great for the gifting market because customers know that the ring will fit, ultimately removing most traditional barriers to purchase. And because rings can be stacked together, there are plenty of upselling opportunities."

The brand is inspired by Parham’s upbringing in West Africa and a career spanning 20 years as a creative director in leading UK advertising agencies.

The brand’s first collections include the Bonbon and the Honeycomb rings, with RRPs from £95 through to £450.

Its UK retailers to date include Brighton store Nola, Bishop Philpott, Concrete, Sirene and Cameron Contemporary Art, as well as online art site Art Wednesday.
 

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