Swag Jeweller bags Burrells of Tunbridge Wells

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Swag embracing new business by acquiring 45-year-old Burrells.

Swag Jeweller has acquired 45-year-old fine jewellery and watch retailer Burrells of Tunbridge Wells.

Situated in Royal Victoria Place, Burrells is “the culmination of Richard Burrell’s rich and varied 50-year career in the industry; one which saw him progress from an apprenticeship in Hatton Garden to opening a series of his own independent shops,” according to an official press release.

Swag Jeweller managing director Edward Ferris commented: “We’d always admired Richard’s business; having our own experience of what it’s like to be a family-run jeweller, we’re very aware of just how much love and hard work goes into it.”

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He went on to add: “When Richard revealed that he was ready to hand over the reins, I was determined to be the first in the queue”

Swag has confirmed that Burrells will maintain its name, staff and overall character despite the acquisition.

Burrells’ former owner Richard Burrell said: “I can’t think of anyone to whom I’d rather sell. Family-run businesses should be cherished and preserved, and Swag is well-placed to understand how ours runs.

“I’m looking forward to watching the shop flourish with the new owners – and to enjoying my well-earned retirement.”

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