Swag embracing new business by acquiring 45-year-old Burrells.
Swag Jeweller has acquired 45-year-old fine jewellery and watch retailer Burrells of Tunbridge Wells.
Situated in Royal Victoria Place, Burrells is “the culmination of Richard Burrell’s rich and varied 50-year career in the industry; one which saw him progress from an apprenticeship in Hatton Garden to opening a series of his own independent shops,” according to an official press release.
Swag Jeweller managing director Edward Ferris commented: “We’d always admired Richard’s business; having our own experience of what it’s like to be a family-run jeweller, we’re very aware of just how much love and hard work goes into it.”
He went on to add: “When Richard revealed that he was ready to hand over the reins, I was determined to be the first in the queue”
Burrells’ former owner Richard Burrell said: “I can’t think of anyone to whom I’d rather sell. Family-run businesses should be cherished and preserved, and Swag is well-placed to understand how ours runs.
“I’m looking forward to watching the shop flourish with the new owners – and to enjoying my well-earned retirement.”