Swag opens new Pandora store in Solihull today

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Jeweller takes Pandora portfolio to 16 shops with Mell Square opening.

Swag took its stable of Pandora stores to 16 when it opened the doors of its newest franchise store in Solihull’s Mell Square Shopping Centre at 9am this morning.

The jewellery business, which also has six Swag-branded stores, has signed a 10-year lease on a 40sqm shop in the West Midlands shopping centre, which is located just outside Birmingham.

The Pandora concept store is the third in the West Midlands and is the largest after TH Baker’s Pandora store in central Birmingham.

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The shop unit has been fitted out with the standard Pandora fittings of white display units, glass counters and a consultation area. It is now open for business.

Swag’s new Pandora shop neighbours other major retail brands at the Mell Square Shopping Centre, including The Body Shop, Oasis, New Look and Thorntons, and the centre has said that the jewellery shop will be a fitting addition to its offer.

Mell Square centre manager Paul Round added: “This new retail letting is exciting news for both Mell Square and the Solihull shoppers. This year we have introduced a number of new retailers to Solihull and with Pandora joining the scheme it means we continue the trend of bringing amazing new names to the town. Adding Pandora to our retail offering, along with the TK Maxx boutique earlier this year, is further evidence that retailers are favouring the Solihull High Street and have confidence in Mell Square Shopping Centre.”

Swag was represented by Stephen Kane & Co for the property deal, while Cushman & Wakefield and GWC acted for the centre’s landlord.

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