Swarovski champions female empowerment in 2018 Valentine’s campaign

Following the recent announcement of Swarovski’s new #BrillianceForAll campaign, which sees its star-studded cast encourage customers to express themselves by saying yes to, and committing to what they believe in, Swarovski now releases its emotive Valentines campaign, ‘Yes to Love’.

Swarovski will be celebrating #BrillianceForAll through all 2018 campaigns, starting with saying ‘Yes to Love This Valentine’s Day’.

Celebrating the season of love, Swarovski’s Valentine’s Day collection offers a versatile collection of jewellery as the brand looks to be relevant to all women everywhere.

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“At Swarovski we aim to empower women; celebrating passion and courage through all of our campaigns,” shares Swarovski UK managing director, Hayley Quinn. “We have a longstanding history of inspiring women and this year we are encouraging women to stand up and say yes, celebrating a statement which holds so much power.

“The Valentine’s campaign ‘Yes to Love’ is the first in a series which will run throughout 2018, all celebrating #BrillianceForAll. We are thrilled to be adding to our dynamic cast of influencers this Valentine’s Day and saying Yes to Love, celebrating love that knows no bounds, all with our signature sparkle and brilliance.”

To celebrate the most romantic day of the year Swarovski brand ambassador Karlie Kloss and Spanish model Andres Velencoso are joined by real-life couples including Ruth Bell and Veronika Krajplova, Kim Willecke and Sean Dubberke, and Chiara Ferragni and Fedez.

When it comes the jewellery, the brand’s Valentine’s collection’s standout pieces are from the ‘Lifelong’ and ‘Love’ lines featuring ultra-feminine designs that lend a fresh perspective on meaningful symbols such as the heart and knot symbol.

“Love conquers all, and love has so many facets,” shares Swarovski’s creative director, Nathalie Colin. “Swarovski is proud to speak up for diversity and all expressions of love. Therefore, in this collection, we have other love symbols in addition to the traditional heart. I took inspiration from the ribbon knot that symbolizes a lifelong commitment but also has a seductive twist to it. There is a bold cuff style, a stunning double ring, as well as more everyday jewels to meet everyone’s taste. Every piece is infused with messages of diversity and freedom to love that are very important to me – and to everyone.”

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