Swarovski opens London Victoria franchise store

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Crystal Forest concept store operated by David Shone of Emson Haig.

Swarovski has opened a new franchise store in Victoria, London, with partner David Shone of Emson Haig.

The retail store has opened in the recently completed Cardinal Place, close to Victoria Station in central London. The new shopping area includes Topshop, Zara, M&S and Goldsmiths.

The new store features a window design with stainless steel prisms, designed to reflect light, while inside is Swarovski’s Crystal Forest store concept with complementing white decor.

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David Shone, the franchise partner for the store, said: "I am very excited to be opening my third Swarovski partner boutique in such a well established and central London location. From my experience, the key to having achieved success as a Swarovski partner boutique is very much to do with the beautiful collections being both fashionable and commercial, employing a committed retail team who are passionate about the brand and establishing a long term business partnership with Swarovski.”

Shone also operates the Swarovski boutiques in the Lakeside shopping mall and Uxbridge as well as Emson Haig stores in Lakeside and Loughton.
 

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