Swarovski partners with British Fashion Awards for second year

WINNER Swarovski, Stardust: Launched in October 2014, Swarovski's Stardust collection represents a versatile reimagining of the stacking bangles trend; but instead of charms, it offers hundreds of crystals captured inside a colourful mesh. With 12 colours to choose from, single and double wrap options and RRPs upwards of £49, the Stardust range has perfectly targeted Swarovski's younger consumer seeking wearable glamour at affordable price-points. Launched alongside a dedicated in-store campaign featuring supermodel Miranda Kerr, Stardust has had the full-force of Swarovski's marketing behind it, culminating in print and outdoor advertising and dedicated blogger activity. The range is now sold through more than 500 doors, including Swarovski stores, and has outsold previous Swarovski fashion collections by 40%. Due to the positivity of customer feedback, Swarovski plans to diversify the Stardust offer and add more styles to the collection for SS15.

The British Fashion Council (BFC) has announced Swarovski as the official partner of the 2015 British Fashion Awards for a second consecutive year.

Last year’s ceremony saw over 400 VIPs and industry heavyweights in attendance, alongside a sold out auditorium of over 2000 guests, with attendees including Alexa Chung, Anna Wintour OBE, Cara Delevingne, David Beckham OBE, Emma Watson, John Galliano CBE and Tom Ford.

The 2015 awards will be hosted by British comedian and actor, Jack Whitehall at the London Coliseum on 23rd November 2015.

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As part of Swarovski’s ongoing contribution to the British Fashion Awards it will once again create a bespoke award for the ceremony, the ‘British Fashion Awards Crystal Trophy by Swarovski’ that will be presented to each of this year’s winners.

Natalie Massenet MBE, chairman of the BFC, comments: “We are incredibly excited about this year’s British Fashion Awards, and delighted to be working in partnership once again with Swarovski. This annual event is fast becoming one of the highlights of the global fashion calendar.  The awards recognise the incredible talent we are so fortunate to work with and celebrates the excellence and creativity within our industry both at home and abroad. I cannot wait for Monday 23rd November – it is the fashion night of the year.”

Nadja Swarovski, member of the Swarovski executive board, adds: “It is a pleasure to partner with the British Fashion Council for a second successive year to support the British Fashion Awards. This exciting event celebrates the best of the UK’s thriving fashion scene and the inspiring, forward-thinking talents that work within it.”

Currently celebrating its 120th anniversary, Swarovski continues its support of the UK fashion industry with the Swarovski Collective program and its current London-based members: Alexander Lewis, David Koma, Emilia Wickstead, Haizhen Wang, Peter Pilotto and Thomas Tait.

This year saw an overwhelming response from the BFC’s international judging panel, made up of over 800 key industry figures, from all corners of the fashion spectrum.

Here is a list of the 2015 British Fashion Awards nominees…

EMERGING WOMENSWEAR DESIGNER

Faustine Steinmetz

Molly Goddard

Thomas Tait

EMERGING MENSWEAR DESIGNER

Astrid Andersen

Grace Wales Bonner

Mr Hare

EMERGING ACCESSORY DESIGNER

Charlotte Simone

Fernando Jorge

Jordan Askill

NEW ESTABLISHMENT DESIGNER

Craig Green

Emilia Wickstead

Mary Katrantzou

ESTABLISHMENT DESIGNER

Erdem

Margaret Howell

Paul Smith

WOMENSWEAR DESIGNER

Christopher Kane

J.W. Anderson

Victoria Beckham

MENSWEAR DESIGNER

Tautz

J.W. Anderson

Tom Ford

ACCESSORY DESIGNER

Charlotte Olympia

Sophia Webster

Tabitha Simmons

RED CARPET

Christopher Kane

Erdem

Roksanda

Tom Ford

BRAND

Alexander McQueen

Anya Hindmarch

Burberry

Stella McCartney

MODEL

Georgia May Jagger

Jourdan Dunn

Malaika Firth

CREATIVE CAMPAIGN

Burberry

Céline

Givenchy

Other awards will be announced on the night.

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