Jewellery and accessories brand Swarovski will be relocating its Covent Garden boutique in a bid to embrace fashion-conscious consumers.
The store will move from Covent Garden’s Piazza to St Martin’s Courtyard.
The brand believes the new location will embrace a new fashion-aware customer who “comes to the Courtyard in search of the best and most desired brands”.
Hayley Quinn, managing director (CGB) Swarovski UK and Ireland comments: “We are delighted to be re-opening our Swarovski Covent Garden boutique in St Martin’s Courtyard. By positioning ourselves at the heart of one of London’s key shopping scene, our unique store concept and beautiful displays will hopefully inspire and introduce a new set of fashionable customers to the Swarovski brand.”
To celebrate the new opening, an official launch event will take place on Saturday May 7 where Swarovski will be joined by an illustrator who will be creating fashion inspired portraits of customers while they browse the new collection.
The new Swarovski Covent Garden store can be found at: 128 Long Acre, London, WC2E 9AA.