Fashion jewellery brand Swarovski has unveiled American fashion model Karlie Kloss as the brand’s new ambassador.
As the new ambassador, Karlie Kloss has launched Swarovski’s ‘Be Brilliant’ campaign, a creative exploration of how Swarovski hopes to help women feel irresistible on any occasion.
Shot by British photographer Craig McDean, and styled by Edward Enninful, the AW16 campaign captures a ‘day in a life’ through a variety of versatile looks, from everyday chic to high glamour. Set in New York City at glittering venue The Top of the Standard at the Standard High Line Hotel, the story features Kloss in stylish transition throughout the season.
Commenting on the new appointment Swarovski creative director, Nathalie Colin, says: “We are so excited to have Karlie as our new brand ambassador. Besides her amazing beauty, she stands for modernity, freshness, self-confidence, elegance and spontaneity. Everything that we convey through our collections.
“Karlie is someone young women look up to – her use of social media makes her accessible to a broad audience. As a brand, accessibility has always been part of our DNA, and we take every opportunity to get closer to our consumers. Karlie has an innate understanding of the digital world; we can’t wait to leverage her creativity to share inspiring stories about our jewellery and capture those emotional moments in life. The whole team is already in love with her!”
To celebrate the collaboration, Kloss and Swarovski created a quirky video which has been unveiled on social media channels. In the video the supermodel is captured in a natural and casual mood, getting familiar with how to pronounce the name of the brand.
“It’s an honour to join the Swarovski family and to be part of the brand’s long history of bringing elegance to women through brilliant, unique designs,” adds Kloss.