Nadja Swarovski delighted to celebrate UK’s emerging design talent.
Swarovski’s support of the Professional Jeweller Hot 100 was inspired by an enduring passion for supporting the British jewellery design community, according to Nadja Swarovksi, Swarovski’s Vice-President of International Communications.
The Hot 100 is made up of designers, retailers and business stars from across the UK jewellery industry, but it was the NexGems category that appealed immediately to the jewellery house.
NexGems are jewellery designers who have broken through to secure commercial success in the past few years, but are typically selling via specialised boutiques, at jewellery fairs, and direct to clients with bespoke pieces.
"Swarovski is delighted to support the Professional Jeweller Hot 100 NexGems concept,” said Nadja Swarovski. “It is a great platform to celebrate the new generation of emerging British jewellery designer talent,” she added.
The full Hot 100 list is a closely guarded secret that will be revealed on September 7th at a glamorous party for 500 people at Kensington Roof Gardens.
All 100 will be featured with stunning portraits in a glossy commemorative publication launched on the night of the party. The images will also be featured online at Professionaljeweller.com the following day.