This year fashion jewellery brand Swarovski will broadcast three TV adverts during the holiday season.
Following the success of Swarovski’s debut broadcast Christmas advertisement in 2014, this Christmas sees the launch of three new adverts, featuring Duo and Diapason designed with Miranda Kerr, the Stardust Deluxe collection and the best-selling Crystalline Oval watch.
Launching on November 18, the adverts will air earlier than last year in order to maximise exposure in the lead-up to Christmas.
This is the first time Swarovski has launched three advertisements simultaneously, with the aim of highlighting the different jewellery and watch gifting options for the modern woman.
The advertisements will run until December 24, across all key terrestrial and digital channels in the UK and Ireland.
Hayley Quinn, Swarovski’s UK & Ireland managing director, says: “Following the success of our previous UK TV advertisements, we are thrilled to unveil the next chapter, which reinforces Swarovski as the destination for Christmas gifting.
“Once again featuring our brand ambassador Miranda Kerr, these broadcasts will continue to build awareness of Swarovski’s beautiful watches and jewellery, whether you are buying as a present or for yourself. It’s also our first dedicated watch advertisement following the unprecedented success of the Crystalline Oval Collection – we’re excited to see the customers reaction. “
Miranda Kerr takes centre stage in the new advertisements, which embody the Swarovski spirit and its sparkling, easy-to-wear jewellery.
Set to an exclusive track written and performed by Pharrell Williams, Miranda comes across as aspirational but also approachable.
“Miranda Kerr is the perfect muse for this campaign. She exemplifies versatility, both in her way of life and in her style. A style icon, she always looks great, be it during casual and off-duty moments or on the catwalk,” adds Nathalie Colin, creative director, Swarovski.
The advertisements feature everyday pieces including the Diapason necklace designed with Miranda Kerr.