Store will launch in Westfield Stratford selling branded jewellery.
Swarovski is set to launch a brand new retail concept in the UK called Cadenza, offering jewellery from brands such as Mawi and Roberto Cavalli under one roof.
The Austrian powerhouse is set to open its first Cadenza store in Westfield Stratford and is plotting to open a further three stores in London in 2013. It launched the concept in Austria earlier this year.
Swarovski has sought out a 1,000 sq ft space for the Stratford opening and is said to be on the lookout for other locations of a similar size in premium shopping centres and key high street locations.
Cadenza will stock jewellery and accessories from more than 50 designer brands including Valentino, Roberto Cavalli and Mawi, with pieces made using Swarovski crystals and pearls.
The launch of Cadenza follows Swarovski’s launch of Lola & Grace, a run of youth-focused jewellery stores which opened across the UK in 2012.