New store will be housed within the Potteries shopping centre.
Swarovski is set to open a new UK store in Stoke on Trent’s Intu Potteries shopping centre this Friday.
The store is the first Swarovski standalone to open in the Staffordshire. At present the brand is sold through Ernest Jones and Goldsmiths stores in Stoke on Trent.
The store will open at midday on May 24 with a champagne reception held during the afternoon. The store opening follows last week’s news that Swarovski plans to grow the presence of its Lola & Grace fashion-led jewellery offer in House of Fraser stores. Swarovski also plans to open several new concept stores selling branded jewellery called Cadenza, launching in the Westfield Stratford mall in London during 2013.
The multi-storey Intu Potteries mall houses more than 80 stores including jewellery retailers Ernest Jones, Leslie Davis, H Samuel, Beaverbrooks, Pandora and John Pass’ fashion-led jewellery store The Box.