Swatch launches touch-screen fashion watch

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Timepieces boast technology akin to smart-phone screens.

Swatch has unveiled a new collection of touch-screen timepieces, adding some futuristic technology to its collection of fashion watches.

The Swatch Touch is a colourful new collection of trend-setting timekeepers with big-screen LCD dials and a touch-sensitive zone in place of pushbuttons. The watch is available in camouflage, black, white, turquoise, pink and purple.

The Swatch Touch collection has been designed to offer a streetwise fashion twist to timekeeping, taking inspiration from “urban rhythms and electric sounds, boarders up on snow and surf, riders taking life to extremes”.

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The touch screen gives access to six digital functions: two time zones, date, chrono, alarm, timer and beep. Users can “sweep” through the functions much like they would on a touch-screen smart phone, using taps or sideways scrolls. The watch has no pushbuttons but manages to include a built-in backlight, also activated on-screen.

The watch boasts oversized seconds numerals on its screen, animated like the seconds hand on an analogue watch to constantly change. The watches boast colour-matched screen, numerals and plastic cases and silicone straps, with an RRP of £100.
 

 

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