Timepieces boast technology akin to smart-phone screens.
Swatch has unveiled a new collection of touch-screen timepieces, adding some futuristic technology to its collection of fashion watches.
The Swatch Touch is a colourful new collection of trend-setting timekeepers with big-screen LCD dials and a touch-sensitive zone in place of pushbuttons. The watch is available in camouflage, black, white, turquoise, pink and purple.
The Swatch Touch collection has been designed to offer a streetwise fashion twist to timekeeping, taking inspiration from “urban rhythms and electric sounds, boarders up on snow and surf, riders taking life to extremes”.
The touch screen gives access to six digital functions: two time zones, date, chrono, alarm, timer and beep. Users can “sweep” through the functions much like they would on a touch-screen smart phone, using taps or sideways scrolls. The watch has no pushbuttons but manages to include a built-in backlight, also activated on-screen.
The watch boasts oversized seconds numerals on its screen, animated like the seconds hand on an analogue watch to constantly change. The watches boast colour-matched screen, numerals and plastic cases and silicone straps, with an RRP of £100.