Jewellery trade insurance broker TH March has turned purple in a bid to raise funds for the charity Pancreatic Cancer Action throughout November.
The 130-year-old insurance broker will campaign throughout the month to raise funds for the disease which has low funding, limited treatment options and a current UK survival rate of 7%.
The charity’s flagship ‘Turn it Purple’ campaign aims to raise consciousness in a fun way by encouraging people, places and landmarks all over the UK to turn purple for the month.
Staff at the chartered insurance brokers TH March have joined in the nation-wide campaign and are being led by work colleague Jean Keast who lost her brother Paul to the disease.
At the company’s national service centre in Yelverton, Devon staff have dressed in purple, held raffles with purple prizes and cooked and sold purple themed food and cakes.
Keast comments: “I am very grateful to my work colleagues for their ongoing support. Since losing my much-loved brother Paul to this cruel disease I am passionate about helping others to learn, understand and support. Early detection gives patients a fighting chance and funding for more research is urgently needed.”
Since she began her fundraising Keast has raised £5774.72 with around another £200 raised this week from her T H March colleagues.
Keast is hoping to raise another £1000 from all the shops and businesses supporting her purple butterfly campaign in her home town of Tavistock this month.
In December there will be more fundraising when Keast has a Christmas tree at her local church’s annual Christmas Tree festival. Her purple themed tree will be dedicated to the memory of those who lost their fight against Pancreatic Cancer.