TACORI invites customers into an augmented reality

The technology will be exclusively in New York?s Bloomingdales this December. Picture by Jerritt Clark/Getty

Bloomingdales’ jewellery shoppers offered a 3D Try It On service

Shoppers at TACORI Bloomingdales will have the unique opportunity to virtually try on jewellery without even removing it from its packaging this December (10 -12).

Utilising Holition 3D technology customers can be part of the Try It On experience via an interactive large scale video screen with multi-touch technology. Exclusive for three days only, December 10th-12th, the augmented reality application transforms the customer experience as they can virtually ‘try on’ TACORI’s jewels from the new 18k925 Collection in real-time.

The enhanced interaction and engagement delivers the ultimate customer experience as the collection comes to life instantaneously whilst reducing the reliance on busy retail workers. Shoppers can even take snapshots of themselves virtually wearing items and share the photo via email, Facebook and Twitter.

Paul Tacorian, SVP of sales and marketing, TACORI, commented that, “We are thrilled to be able to offer this first-of-its-kind technology in the jewelry world to New York’s Bloomingdale’s shoppers. Shoppers today are busy, and sometimes don’t have the time or inclination to wait at a jewellery counter for a sales person to help them try on the “below the counter” items they desire. Our virtual “Try It On” experience allows clients the fun and instant gratification of trying on beautiful gems, and customising their style to quickly find what Tacori 18k925 design they like best.”

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Earlier this year, Holition launched a Tissot 3D interactive touch screen window display experience at Selfridges department store on London’s Oxford Street and created the most highly trafficked window display for the store.

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