Watch brand to sponsor yacht crew’s America’s Cup try in 2013.
TAG Heuer has signed up to sponsor the Oracle Racing crew for the 34th America’s Cup sail race in 2013.
The crew will be outfitted with TAG Heuer watches and eyewear during event, which is one of the most prestigious in the sailing calendar.
The Swiss watch brand has previously sponsored the team, back in 2003 again when it was vying to win the America’s Cup, but has taken a break from the event in recent years.
TAG Heuer president and chief executive Jean-Christophe Babin said: “We’re proud to be back on board with Oracle Racing. Oracle is the best team in sailing. It is the yachting equivalent of our motor racing partners Vodafone McLaren Mercedes in Formula One and Audi Sport for the World Endurance Championship and Le Mans 24 Hours.”
Jimmy Spithill and Russell Coutts from the Oracle Racing crew will join TAG Heuer’s stable of brand ambassadors as part of the deal. They will sit alongside driving legends Alain Prost, Lewis Hamilton, Jenson Button and Sébastien Ogier.
Coutts said: “Having such a prestigious world-renowned brand, famous for its involvement with top-level sporting events and personalities, join our team is not just great news for Oracle Racing but for the America’s Cup as well.”