TAG Heuer creates its own touchscreen smartphone

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Watch brand unveils the LINK, a hand built luxury Andriod smartphone.

TAG Heuer has created a luxury smartphone called the LINK, which it describes as "the ultimate communication tool."

Swiss-engineered, French-built and powered by the Android operating system, the LINK is said to share the core values of every breakthrough TAG Heuer creation: advanced design and materials, peerless hand-assembled and finished craftsmanship, unsurpassed reliability, and a total commitment to the avant-garde.

The TAG smartphone has the ability to switch quickly between applications brings incomparable multitasking power, making the LINK one of the fastest phones on the market.

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When TAG Heuer launched the MERIDIIST in 2008, the world’s first Swiss-engineered communications instrument, it mastered an entirely new realm of high technology. The TAG Heuer LINK is the next step: a high-performance machine with robustness and battery well exceeding industry standards.

Its features include lightning-fast connectivity, 16-million colour screen resolution, a large 3.5’’ display, a high-definition 5-mega-pixel auto-focus camera, 11 hours of music play time, and, through its avant-garde Android operating system, download access to over 250,000 applications.

It also comes fully loaded with a host of TAG Heuer add-ons: customized screen designs, widgets, animations, wallpapers, icons and ring tones.

Exclusively launched in TAG Heuer retailers in July 2011, the TAG Heuer LINK is the essential work hard/play instrument, ideal for business and entertainment.

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