Mikrotimer unveiled at BaselWorld can measure 1/1000th of a second.
TAG Heuer broke the record for watch accuracy when it unveiled its Mikrotimer at BaselWorld, the world’s first mechanical chronograph that can measure and display a 1/1000th of a second.
The Swiss watch brand unveiled its latest novelty at a press conference at the watch and jewellery show. In a first for the brand, TAG streamed the press conference live through Facebook to allow fans of the brand around the world to be virtually present at the first unveiling of what TAG Heuer president and chief executive Jean-Christophe Babin is calling the watch “revolution of the decade”.
The TAG Heuer Mikrotimer is the world’s first mechanical chronograph to measure and display 1/1000th of a second. The movement, which has been developed using 354 TAG Heuer components and has 12 patents pending, marks a new milestone in mechanical precision within the watch industry with a speed of 3.6 million beats per hour.
It was only in January that the Swiss brand had broken the record for the most accurate watch in the market with the Mikrograph, which was accurate to the 1/100th of a second but Mikrotimer is 10 times more accurate than this.
The presentation of the Mikrotimer at BaselWorld was a risky strategy as the brand did not manage to get the watch working until 12 days before the press conference, but this even further demonstrates the new fighting spirit that has come back into the watch industry in Basel this year.
Babin addressed speculation in the industry that TAG Heuer had used quartz to achieve Mikrograph. He said: “Some of our competitiors suggested that there was quartz inside. There is not, and there is no quartz inside the Mikrotimer. There is no battery, no electricity, it is only mechanical.”
For more on the TAG Heuer Mikrotimer and a full report from BaselWorld read the April issue of WatchPro within Professional Jeweller, out soon. To subscribe to the monthly magazine for free click here.