Tag Archives: Forevermark

GUEST COLUMN: Supporting millennial demand across the Forevermark network

GUEST COLUMN: Supporting millennial demand across the Forevermark network

Words by Forevermark chief operating officer, Nancy Liu Millennials represent the largest consumer market for diamond jewellery globally, spending more than US$25 billion on diamond jewellery in 2015 in the four largest consumer markets of the US, China, India and Japan. Most importantly, while millennials already express very strong demand for diamond jewellery and acquire

Editor’s View: “There is no reason this can’t be a thriving trade for years to come”

I’m feeling excited about the future of the luxury jewellery industry. Yes, I am aware of the struggles on the British high street, and I know times are feeling particularly hard right now, but in the midst of challenging retail conditions I am seeing innovation shine through — and a lot of it is being

Forevermark trials new retail concept geared towards millennials

De Beers diamond jewellery brand, Forevermark, has launched a new retail concept for its flagship store in China designed to target millennial consumers. Libert’aime by Forevermark, a new flagship store at HKRI Taikoo Hui in Shanghai, marks the 1,000th Forevermark store in China and celebrate the the spirit of a new generation of fashion-forward self-purchasing

GUEST COLUMN: How will ethics drive consumer engagement in the jewellery industry?

In 2018, consumers are aligning themselves with brands that represent values they care about. As Positive Luxury’s Predictions Report identifies, it’s imperative that jewellery brands harness the power of those responsible practices to drive consumer engagement in order to stay ahead. According to the report, sustainability is increasingly viewed holistically to encompass interconnected issues related

GOLDEN GLOBES: Diamonds shine as stars stand up to sexual harassment with all black attire

A stand against Hollywood’s sexual abuse scandal dominated the 75th Golden Globe Awards, which took place in Beverly Hills last night (Jan 7). For the first major Hollywood awards ceremony since the film industry was hit by sexual harassment scandal, stars wore black to honour victims. To add sparkle to their black attire, most celebrities

10 things the jewellery industry learned in 2017

As we pull the party poppers and jump into a new year, it’s time to reflect on the most important trends and stories of 2017 and think about how these will shape the next 12 months… 1. Retailers are returning to gold The branded boutique boom is fading, and now retailers are reflecting on which

De Beers Group unveils winners of 2016/17 Shining Light Awards

The De Beers Group has unveiled the winners of the 2016/17 Shining Light Awards: The De Beers Young Jewellery Designers Skills Development Initiative, which were revealed at a red carpet event in Windhoek, Namibia. The awards, which recognise and celebrate emerging jewellery designers in Botswana, Namibia and South Africa, provide entrants with a valuable platform

Forevermark secures new stockist before the year ends

The De Beers Group of Companies’ diamond jewellery brand Forevermark has secured a new retail partner, which will see the brand enter Wolverhampton and Birmingham. Rudell the Jewellers will now sell Forevermark’s diamond jewellery pieces in its Wolverhampton and Birmingham boutiques. Rudell the Jeweller managing director, Jon Weston, says: “ I’m extremely excited to partner with Forevermark,

VIDEO: Forevermark discusses ethical diamond practices

A representative from diamond jewellery brand Forevermark joined Positive Luxury’s ‘Positive Week’ to discuss the benefits of being a brand that cares in the luxury industry. During the event, which was designed to promote ethical practices in business, head of communications for Forevermark, Jo Blake, participated in a debate with Daniella Vega, head of sustainability at

EXCLUSIVE: Lab-grown diamonds win transparency debate, argues Stephen Webster

British jewellery legend and MBE, Stephen Webster, has given a vote of confidence in support of laboratory-grown diamonds, saying synthetics are more sustainable than their natural counterparts. Mr Webster, creative director of the eponymous brand, was part of Positive Luxury’s guest panel during Positive Week. While the jeweller, who has stores in the UK and

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