Birmingham-based packaging company Talbots Group will be launching a new modern brochure and website to the trade in August.
The new brochure combines lifestyle and trends imagery with new product ranges from Talbots Group, showing customers the inspirations behind the company’s award-winning designs.
The redesigned website offers a fresh, user-friendly format that makes it easier for trade customers to order its high-quality packaging and gift bags online. While it focuses on stock items from Talbots’ Ready Made collection, enabling customers to browse the range in full online. In addition, the website also showcases Talbots’ Tailor Made service, which allows customers to submit bespoke packaging enquiries online.
Inspired by the design of consumer websites, the new Talbots site features case studies of retailers and brands that have successfully revamped their packaging through Talbots’ Tailor Made service, as well as telling the story of the Talbots Group family business.
Julie Fowler-Drake, managing director of Talbots Group, comment: “We are proud of the functional, beautifully designed packaging we produce, and our elegant new brochure and stylish, user-friendly website reflect the principles of our business. We are a modern, forward-thinking company that pays attention to every detail in everything we do.”
“The new website will offer our customers a much more streamlined ordering process and will really focus on telling our story as well-established, innovative and creative global packaging supplier.”
The website will go live in time for the CMJ autumn trade event taking place August 7-8, where visitors to the show will also be able to have a first look at the new brochure.