Talbots unveils modernised brand identity

Talbots has rebranded its image and unveiled a range of modern packaging concepts for AW14.

Global retailer and jewellery packaging specialists Talbots has launched a new brand identity, unveiled alongside its new seasonal collections at International Jewellery London.

Talbots has rebranded to complement its new “creative direction and emphasise its refreshing approach to packaging solutions,” according to an official press release.

The rebrand has also seen the official company name change from Talbots Group to Talbots, in a bid to modernise the company in-line with its new offer.

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Talbots managing director Julie Fowler-Drake commented: “We have transformed the business from what was essentially a jewellery packaging wholesaler to a proactive, global retail packaging brand partner.

“The new branding reinforces Talbots as an experienced partner for innovative brands and paves the way for the business to continue to provide creative and design-lead packaging solutions for a growing base of retail and jewellery clients.”

Seven new packaging ranges, including hinged and textured boxes to premium pouches, are available in the AW14 collection, and will be available as in-stock ranges from September 2014.

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