Tateossian opens new west London boutique

Imperial Wharf store positioned perfectly for Chelsea hotels.

British jewellery brand Tateossian is set to open its fifth standalone store, based in the Imperial Wharf area of London close to the Chelsea Harbour.

However the new boutique has a twist: it has been dubbed The Workshop Boutique as it will be a place where customers can have bespoke jewellery made or find unique items by the brand sold no where else.

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“This new store comes with a unique concept,” said the brand’s founder Robert Tateossian. “It’s our first Tateossian Workshop boutique where customers will be able to get custom made pieces designed and also find exclusive one-off pieces only available at Imperial Wharf.”

The store will feature the same Tateossian style, with glass, mirrors and lacquered wood used to create a “clean, minimal yet luxurious shopping environment”.

Imperial Wharf, the location of the new store, is an area near Chelsea habourside of affluent apartments and hotels including the Wyndham Grand hotel, sure to be an added bonus during the London 2012 Olympic Games.

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