Jewellery brand’s founder to return to roots with boutique in Yerevan.
Tateossian will open its first store in Armenia in October.
The jewellery, watch and cufflinks brand has signed for a 700sq ft retail location on Mashtots Avenue in the city of Yerevan.
Opening in Armenia will be a personal, as well as professional, coup for Tateossian founder Robert Tateossian, who has Armenian roots. He said: “It’s fulfilling to be able to go back to your roots and offer a London twist to the city of Yerevan. The store opening is a reflection of the growing market of the Commonwealth of Independent States and Armenia is the perfect first opening in this part of the world.”
The shop will be designed by Italian architects pls design, headed up by Lino Lasanno and Lorenzo Perini, which as well as working on other Tateossian stores has worked on store design for Dolce & Gabanna. Tateossian has described the look of the Armenian store as “glass, mirrors and lacquered wood all contribute to the clean, minimal yet luxurious shopping environment”.
The shop will carry Tateossian’s men’s and women’s collections.