Tatty Devine agreement with Claire’s on copycats

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Three designs to be removed as brand highlights case on Watchdog.

Jewellery brand Tatty Devine has cooled its battle with high street retailer Claire’s Accessories over copycat designs after an appearance of BBC TV show Watchdog last night.

The controversy over allegedly copied Tatty Devine designs being sold at Claire’s Accessories was first highlighted by the brand on its blog. The blog post resulted in 2,500 Tweets about the post and 200 comments being left. It was also covered on professionaljeweller.com.

Following its appearance on Watchdog last night, Tatty Devine said that it has reached “a mutually acceptable resolution” with Claire’s Accessories in which three designs have been removed from the shelves at Claire’s.

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A statement from Tatty Devine said: “Tatty Devine Limited and Claire’s Accessories UK Limited confirm that a mutually acceptable resolution to their recent dispute has been reached. Although the terms of the agreement are confidential, it can be confirmed that the banana, dinosaur and fishbone necklaces have been removed from sale in all Claire’s Accessories stores worldwide, but the moustache, large glasses and musical notes necklaces remain available for purchase.”

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