TechnoMarine eye patch campaign scoops award

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Watch brand wins Best Watchmaking Campaign at Montres Passion.

TechnoMarine has won a prestigious prize for its ad campaign that features a selection of under-the-radar stars with its watches held over their eyes like eye patches.

The campaign has led to TechnoMarine scooping Best Watchmaking Campaign 2011 within the film and cyber category at the Montres Passion Awards held in Geneva this month.

The Montres Passion Awards are judged by a panel of communication professionals who pick out winning campaigns based on creativity, cool factor, originality and quality production values.

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TechnoMarine’s campaign was launched at BaselWorld this year. It was the brainchild of TechnoMarine board member Jean-Marc Loubier and was executed by French agency TBWA Being.

The campaign was designed to deliver the brand message of individuality and so it chose a selection of stars, who are not quite A-list but all creative and driven individuals, to star in a series of portraits shot by photographer Nicolas Guerin. The stars of the campaign are law student and model Ivana Vancova, actor Arben Bajraktaraj, model Chin Hsi and Tuki Brando, who is a medical student and grandson of Marlon Brando.

You can watch a behind-the-scenes video of the campaign below.

 

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