Money will be used to build four schools in Arusha, Tanzania.
The Genuine Gemstone Company (TGGC) has raised more than £85,500 in a charity cycle ride based at its head office, achieving a Guinness World Record and raising funds for the Colourful Life Foundation to build four schools in Arusha, Tanzania.
The company, which owns silver and gemstone jewellery labels Gemporia and NowSeen.com, launched the cycle ride on January 1, with staff members taking it in turns to pedal on a static bicycle based at the company’s head office.
TGGC was originally challenged to cycle 6,800 miles – the length of the journey to Arusha – but achieved a total of 17,579 miles with 284 staff members taking part and a total £85,522.99 raised for the Colourful Life Foundation. The money will be used to build four schools in Arusha, Tanzania, while TGGC has been awarded a Guinness World Record for its charity efforts for most money raised on a static bike in one month.
TGGC chief executive Steve Bennett has now travelled to Tanzania to start work on where the four schools will be built.
He said: "When we embarked on the challenge at midnight on New Year’s Day, 6,800 miles seemed out of the question. However it’s been so encouraging to see the team come together and raise money for such a good cause. I believe in strength in numbers and this just goes to show what can be achieved when you work together, especially for the greater good.”
In total, 284 team members took part in the challenge, with one team member even achieving a grand total of 985 miles on the bike.
Bennett is now said to be planning a trek to the North Pole and will being training for an expedition in May, again raising funds for the Colourful Life Foundation.