The British Jewellers Assn celebrates the cuff

The BJA announces annual competition focussing on cuff designs

The British Jewellers Association’s annual Celebrating the Cuff competition returns this month to find the most innovative and eye-catching cuff designs out there.

The competition, which is this year sponsored by The British Jewellery Giftware and Finishing Federation, is separated in to two categories, precious metal cuffs and fashion cuffs in non-precious metals. The finalists will see themselves judged by a panel made up of jewellery retailers, designers and journalists this November.

Designers can enter for free and stand to win the chance of having their piece modelled on the jewellery catwalk in Hall 17 at The Jewellery Show during Spring Fair at the NEC this February. The Jewellery show is attended by over 72,000 people giving the winner the opportunity to be seen by thousands of influential stockists and buyers.

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The judges will be looking for bold and eye-catching pieces that really make a statement whilst maintaining an innovative and original design.

To be in with a chance of winning, download the application form at:

All entries must be at the BJA offices by Monday 29th November 2010.