Band play to 50 fans; performance to be aired on Scottish radio.
Rox’s Edinburgh store played host to a secret gig for chart-toppers The Wanted yesterday, with the band playing live before 50 special guests.
The Wanted rocked the Thrill Room at the retailer’s flagship Edinburgh boutique as part of Bauer Media’s In:Demand Scotland initiative.
The lucky fans were treated to an up-close performance from band members Max George, Siva Kaneswaran, Jay McGuiness, Tom Parker and Nathan Sykes. The Wanted follow in the footsteps music star Labrinth who performed at the opening of Rox’s Edinburgh store in November last year.
Rox managing director Kyron Keogh said: “We are delighted to continue our partnership with Bauer Media; this was a fantastic event that showcased The Thrill Room of our Edinburgh boutique highlighting its versatility as a great space for live performances.
“As a brand we are committed to offering our customers a taste of the ‘Diamonds and Thrills’ lifestyle and VIP events continue to be a big part of our strategy as we prepare to launch our new Leeds and Newcastle stores. The guys from The Wanted were on great form and we hope to see them back in store soon.”
Guests at the secret gig were given the chance to meet the brand, enjoying a drinks reception before watching The Wanted perform a number of hits including their number one single Glad You Came, and a world exclusive of their new song Show Me Love.
The performance will be aired across Bauer Media’s Scottish radio stations – Northsound 1, Clyde 1, Forth One, West FM, Tay FM, Radio Borders and MFR later this month.