Theo Fennell enjoys boost from overseas shoppers

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Designer says his brand’s like-for-like retail sales have jumped 15%.

Jewellery designer Theo Fennell has said that his eponymous brand is currently going through a sales boost, noting a rise in the number of overseas tourists shopping in his London boutiques and concessions.

Fennell was reported in yesterday’s Evening Standard as saying the UK retail market is "nowhere near as bad as people say."

The jeweller has seen an increase in shoppers from the Middle East, China and Russia snapping up his fine jewellery designs. He has said that in the 12 weeks to the end of June, the brand’s retail sales were up like-for-like by 15%.

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The brand has also noted a number of British shoppers returning, seeking out quality jewellery. As a result, Fennell is also on the look out for a further standalone London premises.

He will fly to China next week to discuss a potential retail venture.

Earlier this year Theo Fennell said that snow at Christmas has badly affected its sales, and predicted losses of £500,000. This was confirmed as a loss of £550,000 at the financial year end.

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