Thomas Sabo aims to unite consumers with powerful AW17 message

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Fashion jewellery brand Thomas Sabo has unveiled its AW17 collection, which centres around a universal message of connecting people together.

Whether bring together friends, family, partners or work colleagues, through the AW17 story and products, Thomas Sabo is promoting a message of unity which is very apt given the recent events that have been taking place around the world.

For the UK, the launch (products land in store from July) has come at the perfect time as consumers are currently being inspired by messages of uniting together such as ‘love wins’ and ‘one love’ thanks to the benefit concert popstar Ariana Grande put on for the Manchester victims.

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The new collection features avant-garde looks, diamond adornments and a burst of colour. The brand has also expanded the Rebel at Heart range, with pieces paying homage to bestsellers as Thomas Sabo celebrates the collection’s 10th anniversary.

The ‘Together’ collection is a new addition to the Thomas Sabo portfolio and features heart and ring motifs, alongside ‘Forever Together’ engraving and feminine items of jewellery symbolising an inseparable bond. To make the range accessible for everyone, some designs come in an 9ct rose gold and faceted diamonds, while others are sterling silver with plated gold adornments.

AW17 also launches the Royalty range – an artistic interpretation of the Victorian eta with motifs including modern crosses in different colourways – including sterling silver and black onyx and rose gold palting partnered with an array of vibrant coloured stones.

Elsewhere, new designs have been added to the brand’s Glam & Soul, Chakra and Rebel at Heart collections. New Glam & Soul designs make clear statements in a back-tobasic style, while Mini Chakras represents the main centres of physical energy of Hinduism.

The Rebel at Heart jewellery for men and women looks to combine modern design codes with the symbolism of centuries-old cultures. In this tenth anniversary year the brand reinterprets the collection icons, from the skull to the cross design.

The brand is also offering new watches, Tree of Life motifs, matt Power bracelets and more for AW17.

Bringing everything together are two central themes: yearning for the faraway and love of the familiar.

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