Fashion jewellery brand Thomas Sabo has revealed that across the board, owned retail and wholesale customers, sold out of selected styles in the new Love Bridge collection.
All Love Bridge products can be instantly engraved in store at time of purchase, something which has proven to attract consumers during a time when personalisation is a key market trend.
The overall success of Love Bridge has also been due in part to the successful launch of the AW15 television advertisement, as well as the extensive print marketing campaign, featuring supermodel Georgia May Jagger showcasing the new range.
The campaign, which aired across prominent TV stations, led to spikes in sales in-store, causing varying love bridge bracelets to sell out completely, including many customers buying all three stackable bridges featured on Jagger herself in the advert – the sterling silver, the rose gold and yellow gold plated.
Due to the success of the advertising campaign; Thomas Sabo has announced it will be re-running the promotional TV spots across Valentine’s Day alongside other offers.
The new Love Bridge range, which launched in AW15, was highly commended in Professional Jeweller’s Silver Jewellery Collections of the Year 2015.