Thomas Sabo goes into top gear with Mercedes-Benz

Sabo Benz

Fashion jewellery brand Thomas Sabo has collaborated with Mercedes-Benz on two limited edition car designs.

As of this month, the Mercedes-Benz A-Class PEAK model will be available in two special Thomas Sabo editions: Glam and Rebel.

The Thomas Sabo Glam car, with white paintwork, has been adorned with the filigree  Arabesque motif of the ladies’ Glam & Soul collection. For the Thomas Sabo Rebel edition, with black paintwork, the brand chose to cover include the fleur-de-lis motif of the men’s Rebel at Heart range in the design.

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Both car patterns are firmly anchored as iconic designs in the distinctive handwriting of Thomas Sabo and have shaped the sterling silver jewellery collection for many years.

In addition, signature design elements of the Thomas Sabo logo have been prominently displayed over the exterior of this special model, such as the mirror mount, roof spoiler crosspieces, hubcaps and fender plaques.

In the interior, the floor mats are customised, and the command controller, the door sills and the storage shelves, are presented in the Thomas Sabo look.

The Thomas Sabo Edition logo also appears on the floor mats, on the plaque and on the door sill.

“We are delighted with this cooperation between Thomas Sabo and Mercedes-Benz,” says company founder and designer Thomas Sabo of the cooperation. “With cars, of course, the main factors are functionality and safety. But just as in other areas of life, a personal look is particularly fun here, too. For the visual refinement of the A-Class, I chose iconic design elements from our Sterling Silver Collection that would highlight the model’s sporty dynamics”

Presented for the first time in January 2017, the special PEAK models of selected Mercedes-Benz vehicle types stand for exclusive sportiness.

Head of the Mercedes Benz car dealership in Nuremberg, Andreas Rabitz, comments: “Our special PEAK models appeal to customers with discerning tastes. Through this exclusive design cooperation with THOMAS SABO, we are showcasing the unique look of the A-Class.”

The custom Thomas Sabo version of the A-Class PEAK model will be offered for sale first in the metropolitan area of Nuremberg, the home region of the jewellery and watch company, as well as online, starting at EUR 29,480 (£23,577).

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