Thomas Sabo has announced pop star Frankie Bridge as the company’s very first UK & Ireland brand ambassador.
In becoming an official lifestyle ambassador for Thomas Sabo, Bridge will support the company in expanding its message to both new and old audiences, through store appearances, media interviews, and recommending her favourite products to wear for key seasonal moments, including holiday and Christmas.
The intention of the new partnership is to strengthen and amplify the Thomas Sabo brand in the UK by engaging with someone who – through her personal sense of fun, and natural sense of style – is a perfect fit to represent the brand image.
“This partnership is about the convergence of our diverse designs with Frankie Bridge’s perfect individuality, which is inherent to the Thomas Sabo brand,” explains Thomas Sabo creative director, Susanne Kölbli. “Frankie is so sophisticated, yet has a wonderful life energy, which really speaks for our brand and we are delighted to have her representing us in the UK & Ireland.”
The presence of a UK brand ambassador is a first for Thomas Sabo, and the company hopes this will provide a prime opportunity to engage with a local audience by using a highly recognised household face.
Bridge comments: “I am thrilled to be joining the Thomas Sabo brand as the new UK & Ireland ambassador. I’ve admired and worn the designs for years, and am a personal fan. I was so excited to hear from the team when they asked me to come on board, and am looking forward to a very exciting year. I can’t wait for everyone to see the shoot we did with the new collections!”
Frankie Bridge will join the brand this month.