Brand exhibits for first time and praises event’s Julie Driscoll.
Jewellery brand Ti Sento exhibited at The Jewellery Show for the first time this year and has been running a busy stand throughout the week.
The brand was supported by a strong presence around the Birmingham NEC thanks to a heavy poster ad campaign. Ti Sento was also the headline sponsor of The Jewellery Show and this was reflected in its branding being used throughout the halls.
Ti Sento took a large stand at the back of the hall. Traditionally this position would have been a poor one for an exhibitor, but because of the stand’s size and supporting marketing the location became a destination stop for visitors.
The stand, which was large enough to take five days to build, attracted the attentions of independent retail buyers as well as at least one major retail chain.
Ti Sento’s Judith Wade praised The Jewellery Show show director Julie Driscoll for turning the Birmingham exhibition around. She said: “We are thrilled to be here. Julie Driscoll has done such a good job.”
Wade went on to explain that she made the decision to exhibit at The Jewellery Show after a confidence boost by winning Brand of the Year at the 2010 UK Jewellery Awards, which is also run by The Jewellery Show organiser Emap. She said: “The very next morning we went down to Emap and signed up.”
Ti Sento’s sister brand Tirisi also had a stand at The Jewellery Show.