Ti Sento launches retailer and consumer Xmas comp

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Incentive scheme offers Amsterdam weekend break as prize.

Ti Sento has launched a campaign to drive sales in the run up to Christmas, offering both retail staff and the end consumer a chance to win a weekend break to Amsterdam, the home of the brand.

To take part, retailers are required to purchase £500 at cost of Ti Sento product from a promotional product sheet, record all sales made and commit to replenishing the sold items or same value on a weekly basis until the end of the year.

The selling incentive scheme was launched on November 19 and will continue until December 31, with the aim of helping Ti Sento’s retail partners to generate extra sales during the busy Christmas selling season, draw customers in and motivate sales staff.

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Each time that a piece of Ti Sento jewellery is sold, the sale equals an entry into the draw for the end customer and for each sales person.

Ti Sento’s UK sales manager Judith Lockwood said: “We are focusing on Ti Sento’s best-selling high quality silver products. Sales of Ti Sento are showing steady growth and we now have over 250 stockists in the UK.”

The brand is set to showcase its SS13 collection at The Jewellery Show at Spring Fair in February, which will also be the brand’s tenth anniversary.

“We have many exciting plans to celebrate our tenth anniversary in 2013, which we will be able to start talking about at the Jewellery Show in Birmingham.”

Ti Sento has said it will place focus on the sale of its silver jewellery lines throughout 2013, having discontinued the trail of its 9ct Blush brand, after introducing it at The Jewellery Show London in June. Ti Sento’s will instead introduce more gold vermeil pieces to its main jewellery collections.

The brand also announced in October that it is set to open with 60 retailers in the US.

 

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