Tiffany & Co launches global ‘Make the World Sparkle’ campaign at Old Bond St boutique

LONDON, ENGLAND - NOVEMBER 07:  Jourdan Dunn unveils the 2016 Tiffany Christmas windows at the Tiffany & Co Old Bond Street store, marking the opening of the Tiffany Christmas shop, on November 7, 2016 in London, England.  

Pic Credit: Dave Benett

Tiffany & Co. officially marked the beginning of the festive season with the global unveiling of the 2016 Christmas windows and opening of the Christmas shop at 25 Old Bond Street.

British supermodel Jourdan Dunn sparkled in Tiffany jewellery as she revealed for the first time the creative displays that will be appear in Tiffany windows across the world this Christmas.

Mayfair shoppers were invited to partake in the Christmas spirit as they were treated to luxury hot chocolate, spiced eggnog and sweet delights served by elegant butlers dressed in Tiffany uniforms.

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The sound of Christmas carols rolled throughout the streets heralding the opening of the Tiffany Christmas shop.

For Christmas 2016, Tiffany celebrates the magic of the season by capturing the sense of surprise, passion and delight that Tiffany jewels inspire. The holiday’s campaign theme, ‘Make the World Sparkle’ is both a call to action to make the world a brighter place, as well as an invitation to give a gift that lights someone up with joy.

Actress Elle Fanning, who also appeared in Tiffany’s fall 2016 ‘Legendary Style’ campaign, will star in the Tiffany Christmas campaign film that captures the spirit of a Tiffany holiday. Glimmering snow-covered streets and the twinkling lights of a Manhattan skyline set the scene, while Fanning wears the Tiffany Victoria collection, the Tiffany Soleste ring and the new Tiffany T Square Bracelet with princess-cut diamonds.

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