Tiffany & Co wins battle for social influence in the industry

NEW YORK, NY - JANUARY 12:  A flag for a Tiffany & Co. store hangs along Wall Street in Manhattan on January 12, 2015 in New York City. Shares in the luxury jewelry chain fell on news of weaker than expected holiday sales. Sales in November and December dropped 1 percent to $1.02 billion worldwide.  (Photo by Spencer Platt/Getty Images)

A new report has revealed that Tiffany & Co has the biggest social reach in the jewellery industry.

The Social Influence list, compiled by SEO and digital content experts Inside Online, ranks the e-tailers that are most successful in promoting engagement through social media channels.

Tiffany & Co topped the Social Influence list, with 16.7m likes and follows across Twitter, Facebook, Pinterest and Instagram.

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Pandora ranked second on the list, with 13.8m likes and follows, followed by Cartier in third place with 8.7m social media fans.

Swarovski and Blue Nile also made the top five.

This research echoes Professional Jeweller’s 2016 Reach List where Tiffany & Co scooped the top spot in luxury jewellery and Pandora ranked number one in fashion.

Inside Online comments: “Social Influence is starting to affect search engines more over time. We’re seeing a shift from basic ‘how many likes does a page have’ towards engagement with the user.

“Active pages that promote great content and engagement have higher performance metrics than those who build pages purely with the motivation of having a well liked page. This data shows who has been the best at promoting engagement through the social channels through the domain’s homepage.”

View the full list here:

Social influence

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