Tiffany to sue more counterfeit jewellery sites

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Luxury jeweller files lawsuit against Chinese defendants.

Luxury jeweller Tiffany and Co. has again sued a group of sites it claims are selling counterfeit versions of its products, in a move to crack down on fake jewellery items being sold as genuine products online.

Following a December lawsuit which saw Tiffany sue a group of similar sites, the company has now filed a lawsuit against Alice Don, Alice Huang, Fiona Jones, and four other China-based defendants, all of whom Tiffany claims are behind the the sites retailing counterfeit Tiffany-branded jewellery. The sites have run from domain names including Tiffanyinthebox.com, tiffany4girls.com and pandoraoutlets.com.

The complaint filed by Tiffany in New York claims the sites sell “counterfeit versions” of its merchandise, which "not only copy the designs, patterns, and color schemes associated with Tiffany products, but also expressly identify the counterfeit products as ‘Tiffany’ and make unauthorized use of the trademark Tiffany name."

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Interestingly, the defendants freely admit that the counterfeit products they offer for sale are not authentic, but are instead marketed as replica or ‘cheap Tiffany jewellery’.

Tiffany’s case focuses on trademark infringement, trademark counterfeiting, false designation of origin, trademark dilution, and unfair competition. Tiffany is asking the US court to ban the sites from selling counterfeit items while transferring their ownership to Tiffany. The company is also asking for monetary damages.

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